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campbell@lovework.studio
New business
robyn@lovework.studio
Officely
Officely is a slack app that enables flexible work. Flexible work is awesome, but it can be difficult to manage due to lack of visibility, staff isolation and operational chaos. In reaction to this, many businesses are forcing employees back into the office on set days, which can cause resentment and in some cases, resignations. Officely offers a better way, by providing simple tools to manage teams directly from Slack.
We worked with the Officely team on their brand strategy, identity, website and eBook. Officely stands up for truly flexible work, encouraging businesses to go ‘fully flexible’ to ultimately make ‘better working worlds’ for everyone. We helped position the brand as an essential product for modern collaboration that now sits comfortably in Slack alongside the Figmas, Miros and Notions of the current working world.
Officely enables teams to toggle between working modes. Staff choose whether they are working from home or working from the office and Officely keeps everyone in the loop. We played with this switch between home and work in the photography, motion behaviours and infographics..
We wanted the brand to feel comfortable on both home and office desks. We used grid lines from note books, post-it colours and sketchy doodles from the physical world and blended them with message bubbles and emojis from the Officely interface.
Copy lines poke fun at restrictive office environments and point to some of the downsides of purely remote work. With Officely, you get the benefits of both worlds.
We created a hybrid wordmark that blends characteristics from both sans serif and script type-forms. Curling strokes and joined up letters (ffi ligature) represent the flexibility of Officely. The ‘o’ feels like it has been drawn out with a black pen on a bright cyan post-it note. This ‘o’ is used as the app icon. If you look closely there is a little speech bubble in the negative space that captures the automatic slack notifications that get sent out by the product.
The typeface comes in focused and flexible modes with funky alternate characters that provide emphasis and a touch of fun to the designs.
In fully flexible style, we led interviews with the Officely team in London, ran energetic interactive workshops on miro, spoke to office managers around the world, sketched out doodles from our own office and got to know how the product works in Slack. We refined the strategy, created a striking identity and went on to design a comprehensive website that carefully explains the key aspects of their product and shows how Officely makes better working worlds for the businesses who install it. To top everything off, we worked with Max to design his next eBook about ‘Our Flexible Future’.