General enquiries
campbell@lovework.studio
New business
robyn@lovework.studio
Solid brand strategy,
emotional brand spirit and
relevant brand messaging.
Holistic brand systems,
useful assets and simple
guidelines.
Original and memorable
brand identity elements that
will stand out.
Collaborative Process
Our branding process is in depth and highly collaborative. We care about our clients and their impact on the world. Like method actors, we dive into your business to understand what it’s like as a customer and employee of your brand. Physical or remote, we learn as much as we can in a compressed period of time through interviews, workshops and collaborative working sessions. Together, we define a compelling strategy with a memorable brand purpose that will drive future decisions. For a typical branding project we progress through six stages including learning, strategy, creative, digital (UX and UI), guidelines and implementation. We work alongside and with your teams throughout with open files using the latest collaborative software and direct communication channels for synchronous and asynchronous work. We also offer training to help embed the new brand with your teams with videos, workshops and live webinars.
Our Clients
Our clients are working at the intersection between technology and culture. They are technology conscious businesses who want to have a positive impact on the cultures and communities they interact with.
Cofounders Robyn and Campbell have worked international with startups, scale ups and massive businesses in the last 20 years to help them define their purpose and visually execute their brand successfully. Campbell has helped multiple brands to become unicorns, attract more funding, increase audiences and fundamentally shift their product or service.
Reach out to hear about how we can help your brand to define your purpose, stand out and resonate with your community.
Holistic Approach
We have a holistic approach to brand identity design
We craft each part of the identity so that it works together to reinforce the brand strategy with visual, verbal, interactive and sensory elements.
Comprehensive Branding Services
Because of our unique remote setup and highly experience strategy and design teams we can offer end to end branding services from deep strategy to help change the direction of huge global businesses to bespoke creative toolkits to accelerate the growth of your startup. We only offer what you need and are flexible to focus on what matters most for your business. Our key services include:
Learning
We immerse ourselves in your brand world by conducting first hand interviews with your internal teams, customers and external stakeholders. We run strategic workshops remotely or in person with key leaders and departments to generate discussion and alignment. We gather insights and build a complete picture of your brand that we present meaningfully and clearly with the latest collaborative tools.
Brand Strategy
Our approach is to create compelling and powerful brand strategy that resonates with teams and connects with customers. We can help position your brand to stand out from the competition and be known for something meaningful. We will work with you to define brand purpose, brand proposition, brand position, brand behaviours, brand values, brand architecture and brand spirit. We will write engaging manifestos and messaging that appeals to crucial stakeholders, audiences and internal teams that translate the strategy into powerful stories. We build vibes. We think in words, pictures, motion, and texture from the start so that there is a seamless transition between strategic and creative phases.
Creative
Our creative process is designed to connect a brand’s story to its experience. We have a holistic approach that simultaneously explores visual, verbal, interactive and textural elements.