‘Fetching game rewards’

Millionpugs is a techy new loyalty program for gamers that rewards gamers for buying things online and getting access to game content (through pugs). Lovework Studio worked closely with the founders of Millionpugs on their strategy, investor deck, visual identity and waiting list website.

The identity is designed to stand out with high contrast colours, punny copy and typography. The symbol of the pug has been crafted to work super tiny as a Google extension icon that can be added to Chrome. The wordmark has even been modified to reflect the fat rolls of the pug. The magic 3D pug adds energy and works well with the gaming world.